archilab logo

trade : le crueset

  • Location : Various
  • Year : 2007/8
  • Client : Le Creuset S.A.
  • Contractor : Various Specialists
  • Project Cost : Varies per project

This series of corporate shop interiors was for a nation-wide retailer specializing in distinctive imported cookware products with a highly established brand image. The prime focus of this exercise was developing a brand architecture that could be replicated with ease. Another important focus was the display of the merchandise. It was important to reinforce the nature of the brand and product which is both high quality and homely in its nature. The success of this series of projects has been confirmed by the notably favourable commendations that have been received from the parent foreign supplier company.